General Information on Paper Coating

The main reason of coating is to improve the surface quality of paper or board. The excellence improvement can be aimed at optical properties such as brightness, gloss or opacity, at tactile property such as smoothness, but, most importantly, at print-ability and print image value. The application of (usually white) pigments to the base paper surface enhances the brightness of the paper. In addition, the opacity increases due to the high light scattering of the pigments. This improves the optical appearance, because the shine through of the back side printing is reduced. Also, the coat layer evens out the surface landscape of the sheet, resulting in an improved smoothness, which in turn gives a better gloss.

The coat layer reduces the diffusion of ink into the paper sheet. Therefore, the ink does not spread as much and the print image is clear and sharp. The print density and the print gloss are enhanced, and the ink insists is reduced compared to uncoated papers.For specialty papers, the coat layer can have functional properties. Examples are the thermo sensitive layer of thermal papers or the capsule containing coat layer of carbonless papers.

The benefits of applying a coating layer become very apparent when comparing paper surfaces with different coatings. The SEM (scanning electron microscope) micrograph of an 80 gsm wood free base paper shows multiple layers of intersecting fibers. The paper surface is characterized by hills and dales formed by the fiber mesh. The voids between the fibers impair the smoothness and uniformity of the paper surface. The next micrograph shows a percolated paper at the same magnification for comparison.

A pre-coating of just 10 gsm per side suffices to cover up the majority of voids and fiber crossings. This helps to smooth and even out the paper surface. Paper surface quality can be further enhanced by the application of a top coat. Coating the paper with another 12 g m–2 per side distinctly enhances the existing pre-coated surface quality, with a number of dominants fiber structures and valleys still remaining visible. Subsequent calendaring achieves an additional quality gain by enhancing smoothness and gloss. The resulting surface is flat, with a minimum of irregularities. An electron microscope picture of a microtome cut from a coated paper sample. In the center of the sheet, the fibers can be seen. The lighter and more densely packed structure on the outside of the paper sheet is the pigments of the coat layers.

 

The caliper of the coat layer varies according to the changing thickness of the base sheet. The surface is smooth so, by coating, paper and board can be upgraded to a higher quality level with added value.

Know About Paper Manufacturers & Paper Suppliers

Paper manufacturers and paper suppliers are the administrators behind present quality paper that is made available to buyers. They arrange the processes and makes sure that the paper gets made, is brought into a usable state and gets deployed and distributed among all those who would require it. Paper manufacturers and paper suppliers have a large say in the way paper is manufactured and deployed all over. Without them, the entire process cannot be completed and will be a big work out in futility.

Paper manufacturers as the words suggest, takes charge of the manufacturing procedure. They oversee all the manufacturing operational work that is concerned. They are involved from the start when the trees are rooted out to warehouse and atthe end where the pulp is made into papers in sheets or in rolls. There are many steps involved from the start to the end and the manufacturers have to make sure that every process is running smoothly to produce the right kind of papers in the end.

After the manufacturing process, the supplier comes into play. The suppliers’ feedbacks monthly will be the deciding factor for the manufacturers to decide how much they will produce the next month. The suppliers will then ship in the papers after it has been produced. The papers comes in varied forms to suit different users – printers, packaging companies, retail shops, offices, schools, and government sectors.

For the larger sized papers required by printers and packaging companies, the papers will either come in large sheets or in rolls. The papers that comes in rolls are usually required by customers who needs the paper in a customized size. The paper in rolls will then be converted by a paper convertor to the customized size. This process is also known as converting/sheeting.

Without the paper manufacturers and suppliers, the end users will have difficulties purchasing papers. With the increase need of more knowledge by the general public and with more children pursuing their studies, paper demand will never cease.

JPP Far East (S) Pte Ltd is one of the paper suppliers in Singapore with an in-house converting machine to provide customers with an all-rounded service.

How to Use White Papers to Market Your Business

You have most likely heard about white papers if you work in a technology-intensive industry. But these advertising powerhouses shouldn’t be ignored in other industries as well. No matter what you’re advertising or promotion, if you need to sell or promote it to high level executives or it’s a very high ticket item, white papers can be a highly effective marketing tool.
Let’s take a look at some of the fundamentals about white papers for those who arenot as familiar with them and how they might help your business.

What are White Papers?

A white paper is a type of report frequently used to market a product or service to executive-level buyers. Since these kinds of buyers might need to make a case for the purchase to a board or a supervisor who has the concluding say, a report makes the most sense. It lays out all of the information people would need to make an educated purchasing decision without spending the whole report on a hard trade approach.

Why White Papers Work

White papers are helpful since they focus on education and problem solving. The basic idea is this: you identify a problem your target market has, you present them with a general solution or strategy and educate readers about that resolution, and then you close the white paper with a more precise pitch for your own company’s product or service as the solution to their needs.

How to Use White Papers Effectively

After you figure out how to write a white paper, you have to get that white paper into the hands of prediction. Here are 3 common ways you can do that to start the sales rolling in:

1. Share out your white papers through your website. While you can use them to build an email list, remember that the main idea is to get your white paper into as many targeted hands as possible — not making people jump through hoops to get it.
2. Share out them through white paper directories online.
3. Current hard copy versions of your white paper to prospects at meetings, conferences, or other in-person events.

While white papers are best known as technology marketing tools, you can use them to market just about everything. For example, you could use a white paper to sell your Internet marketing consulting services or just about any product targeting B2B customers. So go ahead. Search your competitors’ sites to look for examples of industry-specific white papers in action, and then give white paper writing a try.